pretrain
AI-transformation studio

Build an organization that compounds.

We map your whole operation, find where money and hours leak, and build the AI systems that close the gaps. Then we hand it over and it keeps getting better.

Map firstThen build with intent
Built to hand overYou own the system
Self-improvingIt sees its own failures
Live mapping

A living map, not a screenshot.

This is a real example. Pan it, click it, watch where the leaks are. Every map we draw updates as the business changes.

A living map, not a screenshot. Book a call and we'll draw one of your business.

Book a call
The problem

Most companies leak quietly.

The losses don't show up on a dashboard. They hide in handoffs, in tools that never talk, in work that lives in one person's head.

01

Work nobody can see

If it isn't recorded, it didn't happen. Knowledge stuck in someone's head is a ceiling and a single point of failure.

02

Tools that don't talk

The CRM, the inbox, the calls, the spreadsheets. Each one fine alone, all of them leaking between the cracks.

03

Deals and hours slipping

A late follow-up, a missed quote, a call nobody turned into a next step. Real money, lost on autopilot.

The data already exists

You're already sitting on the answer.

Every call, deal, ticket, and deploy throws off signal. In most companies it lands in a tool nobody opens and quietly dies there. Nothing learns. We make it legible and wire it into a loop that improves itself.

GTM

Calls, leads, outcomes, follow-ups. The signal of exactly how you win and how you lose.

Engineering

Deploys, incidents, usage. What's actually happening inside the product, not what the roadmap says.

Data

The exhaust every tool already produces and nobody ever reads. It's sitting right there.

We make it legible, then close the loop. The system starts improving itself. That's how an organization compounds.

What we do

Three things, one outcome.

We don't sell you a tool. We figure out the whole picture, then build only what moves the business.

Our signature first step

We map your whole business.

Every step from first contact to aftercare. Every tool. And crucially, which integrations are already built and which still leak. It's a living, clickable map, not a slide.

02 / Build

We build what closes the gaps.

Lead scoring, meeting intelligence, assistants that know your CRM. We build only the systems your map says you need, and we build them to actually run.

03 / Hand over

We hand it over.

You own it. Every build can see its own failures and fix them, so the system keeps improving long after we've left the room.

How it works

From first call to a system that runs itself.

01

We map, together

One call. We walk your whole business end to end and draw the map live, right there with you. You see the leaks before we build anything.

02

We pick the leaks worth fixing

Not the shiniest AI. The ones bleeding the most money and hours. Business outcome first, technology second.

03

We build

Working systems wired into your real tools. Small, fast iterations. We test the actual flow before we call anything live.

04

We hand over

It's yours. It logs its own errors, fixes what it can, and compounds. We leave you something that learns.

Work

Systems we've put into the wild.

Different industries, same playbook. Map it, build it, hand it over.

2escape

Marketing & sales agency

One shared AI assistant installed across every client workspace from a single login link, so the whole agency runs on one brain. A new workspace is live in minutes instead of a setup project, and it generates client brochures on demand.

FreekEnergy

Home-battery & solar installer

Every sales call is auto-recorded, transcribed, and summarized, then turned into prep notes and a proposed follow-up meeting with open calendar slots, pushed straight to Telegram. Reps walk into each call already briefed, and nothing slips between calls.

Parqio

Holiday-home investment sales

A lead-scoring model that flags which leads are actually worth calling, every call auto-tagged with its outcome, and 3,000+ recorded calls transcribed and searchable. A WhatsApp assistant sits on top of their Pipedrive so reps get answers without leaving the chat.

ChaletConnect

Chalet admin, aftercare & deal-scouting

A WhatsApp bot files receipts and spins up a new listing from a single photo, with listings synced both ways between their website and CRM, plus a weekly auto-digest. The back office mostly runs itself.

Team

Small team. Strong opinions.

We keep it lean on purpose. Fewer hands, faster loops, no one to hide behind.

W

Wesley

Founder

Sets the frames, designs the systems. Draws the maps and picks the fights worth having.

R

Ramon

Delivery lead

Ships the builds into clients. If it's running in production, odds are Ramon put it there.

Let's talk

Curious what compounds for you?

One call. We'll tell you straight where your biggest leaks are and whether we can help. Worst case, you leave with a free map of your own business.