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How FreekEnergy can hold 30% more sales conversations by automating quotes.

FreekEnergy installs home batteries and solar panels. The company has 10 employees.

Home battery installation, photo by FreekEnergy
85
previously 53
quotes per month, with the same team
3 min
previously 9 hours
until the draft quote is ready after the conversation
0
previously around 3 per month
unnecessary return visits by installers
At a glance
  • ProblemQuotes took the sales team hours every day. What was discussed with the customer did not always reach the installer.
  • BuiltOne intelligence layer within the existing tools: quotes, follow-ups, work orders, scheduling and service tickets.
  • Results85 instead of 53 quotes per month, a draft in 3 minutes instead of 9 hours, 0 unnecessary return visits.
01 · Challenge

Too much time on quotes, too little on conversations

The sales team spent hours every day preparing quotes manually. That left less time for sales conversations, and quotes sometimes reached potential customers too late.

Information from customer conversations also did not always make it from sales to installation. Installers lacked the details they needed to prepare properly. This led to mistakes on site, extra return visits and unnecessary costs.

The team next to an installed home battery, photo by FreekEnergy
At the customer's premisesPhoto: FreekEnergy
02 · Solution

One intelligence layer across the company

We built one intelligence layer across the company. It gathers relevant information from existing communication channels, flags missing details and helps prepare quotes automatically.

All relevant installation information is stored and made available to installers. What was discussed with the customer reaches the job site.

From conversation to installation

  1. 01

    Customer conversation

    The salesperson discusses the customer's needs and situation.

  2. 02

    Agreements recorded

    The information discussed stays available in the customer record.

  3. 03

    Draft quote ready

    In around 3 minutes, instead of an average of 9 hours.

  4. 04

    Installer prepared

    Agreements and job details are available during installation.

Less admin for the salesperson. Faster quotes. Less information lost in the handover to installation.

03 · Results

More quotes, sent out sooner

The same people, the same tools. The difference is what happens automatically after the conversation.

  • 85quotes per month instead of 53, without additional administrative staff
  • 32 hoursless manual quoting work per month, as draft quotes are prepared from customer conversations
  • 3 minafter the conversation, the draft quote is ready, instead of 9 hours later
  • 0unnecessary installer return visits per month, instead of around 3
Key figure
85quotes per month

Previously 53. Without additional administrative staff.

3 minuntil the draft quote is ready, previously 9 hours
0unnecessary return visits per month, previously around 3

Paid leads get the follow-up they need

After a call, the outcome is recorded. The sales team can see which customers need a call back or further follow-up, with the next step immediately clear.

Every customer visible. Every next step clear.

Example data
CustomerStatusNext step for the salesperson
L. van DalenQuote sentCall to discuss the quote
S. VermeerConsultation completedReview and send the draft quote
M. de BruinInstallation questionAnswer the question and agree on next steps
A. JansenAwaiting financingCheck whether financing has been arranged

More time for the owner to work on the business

The owner previously received 13 calls a day with questions and had little time for his most important work. Customer questions are now handled centrally as tickets by the service team. Customers get help while the owner has time to work on the business.

04 · How the team uses it

One dashboard in the office, one app for the installer

Sales and office staff work in one dashboard: today's conversations, quotes needing follow-up, jobs to schedule and service tickets. Field staff use a phone app with the appointment, site survey and a work order with photos and a signature for each job.

FreekEnergy · Sales overviewQuotes & follow-ups
Dashboard showing quotes and the next follow-up action for each customer (example data)
Dashboard · Quotes and follow-upsInterface shown in Dutch; example data.
FreekEnergy field service app showing customer appointments and an installation job (example data)
Field service app · The jobInterface shown in Dutch; example data.
05 · Approach

Step by step into everyday use

  1. Gather context & set up

    The team's workflows, existing systems and information needs are the starting point.

  2. Build each application

    From quotes to work orders: each application fits the work the team already does.

  3. Test before use

    We check that the information is correct and the application works in day-to-day practice.

  4. Roll out & keep monitoring

    We introduce applications one at a time, monitor their performance and improve them where needed.

06 · What the owner says
The system saves us so much time every day. I used to have to prepare ten quotes in the evening. Now they have already been sent. Customers even compliment us on how fast we are.
Owner, FreekEnergy
Frank from FreekEnergy at a solar panel installation
Photo: FreekEnergy
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