- ProblemScattered information, disconnected handovers and delayed reports made management and follow-up difficult.
- BuiltMarketing, sales, contracts, payments and after-sales support connected, with automatic follow-up actions.
- ResultsAn up-to-date overview for management, less searching for salespeople and better service for customers.
Many people involved. No complete customer picture.
ParQio works with several marketing partners. They often reported monthly, making it difficult to see between reports which campaigns were generating quality leads, appointments and sales.
After an enquiry, the work moved on to sales, administration and service. Information was lost in those handovers. Customers had to provide details again, processing was delayed and payments could arrive later as a result.
The entire customer journey connected.
Campaigns are linked to leads, conversations, appointments and sales. Customer details and conversation summaries stay available, while follow-up actions are automatically added to the call list. After a sale, the information carries through to contracts, payment schedules and after-sales support.
From initial interest to a resolved customer request
- 01
Enquiry
Lead source and campaign visible.
- 02
Sales
Conversations and next actions together.
- 03
Processing
Agreements, contracts and payments connected.
- 04
After-sales support
Customer questions routed to the right person, with context.
Manage based on what is happening. Without waiting for the monthly report.
Compare marketing partners on the same basis
Management can see what happens to incoming leads for each partner and campaign. The enquiry is only the start: follow-up, appointments and sales are visible too. This allows ParQio to allocate its marketing budget more precisely.
Follow up paid leads consistently
After the first call attempt, missing follow-up actions are created automatically. Salespeople can see who needs attention and build on previous conversations, customer preferences and objections.
See where leads drop out of the sales funnel
The number of leads dropping off is visible at each stage. The team can click through to the individual leads and use recurring customer objections to improve conversations and marketing.
Plan ahead for expected payments
Payment schedules for homes sold come together in a cash flow forecast. Differences between sales agreements and contracts become visible, so the team can correct them before they disrupt further processing.
Customers do not have to repeat their story
Information from sales and contracts remains available to the teams involved. The service team sees requests, photos, responsibilities and progress in one place. This helps them support customers faster and more professionally.
Less searching. More attention for the customer.
An estimated 80 hours per month for the sales team
An estimated hour per working day is freed up for each salesperson: 4 hours a day across the team, or 80 hours over 20 working days per month. Salespeople have previous customer preferences, objections and agreements at hand. Conversation summaries and follow-up actions mean they do not have to start their preparation from scratch each time.
During the viewing
An interactive park map shows which plots are available, under offer or sold. Salespeople can immediately show suitable alternatives without calling the office first.
Before the appointment
An automatic text message reminds customers of the time and location and asks them to give advance notice if they cannot attend. This helps ParQio support appointment attendance.
Target: 10–20% faster processing after a sale
By recording details once and automating handovers, the aim is to speed up processing after a sale by 10–20%. The sale is recorded once. The necessary details carry through to contracts, construction and next steps, so customers do not have to provide the same information again.
“What you have built in a month is already more valuable than what we spent 100 times as much on at my previous company, over 2 years.”